Inside Event Brand Bootcamp
If you're planning a brand new event, you can't do anything until you have that important first piece - the brand.
You can't create a Save the Date, sponsor materials or start promoting your event.
Through Bootcamp, you're going to follow a strategic process for creating an event brand that will have you on your way in 5 days or less.
Here's what you'll learn:
✔️ What makes a good event brand
✔️ The difference between an event brand and a theme
✔️ How to define your audience
✔️ A spot check to ensure the event you're planning will appeal to your target audience
✔️ A brainstorm process opening the Flood G.A.T.E.
✔️ How to use the Paper Doll Method™ to come up with event names.
✔️ The criteria for a solid event brand using a brand scorecard
✔️ How to select your final event name using the 2-Step Bounce™ process